Sunflower Newsroom, Building Authentic Connections, is a subscription-based strategic and analytical filmmaking product. It has been designed for companies working on long-term projects who wish to give insights into their ethos and values, and to educate the public and other parties who need to be kept up to date regularly with a project's progression. The product works in these three areas:
1. Sunflower study your business continually and help you put together an ongoing story-based film marketing strategy which benefits those who need information about your company regularly. We look at where short films could bring visual benefits to people who wish to be kept informed about your business/projects. Our style is to create and deliver authentic stories and information through a factual news style/artistic short stories, told on a regular basis to a variety of your traditional audiences. Please see an example here produced as part of an ongoing relationship with Crest Nicholson:
2. Throughout the financial year Sunflower Newsroom visit your site/s and create ongoing artistic news films to ITN and BBC standards, (where our past experience lies). These films are based in reality, giving the viewers an authentic viewing experience but the films are designed based upon your company's key messages which you wish to get across in a clear way through the medium of film. Audiences both internally and externally are kept informed as projects move forwards and frequently new stories arise as a result of people interacting with the stories released.
3. We use audience viewing data to analyse repeatedly the effectiveness of the works so that improvements can be made month on month, so that your stories and people's interactions are constantly moving forwards. Together we will be consistently Building Authentic Connections and brand loyalty amongst your partner groups, customers, clients, and prospects. Please click here for a current example customer.